In 2020, when the pandemic brought all nonessential travel to a grinding halt, Ami and Jason Richter had to think fast. They were running a flourishing business called Lug that sold fun travel bags and accessories and had a growing legion of fans, which included Oprah.In 2020, when the pandemic brought all nonessential travel to a grinding halt, Ami and Jason Richter had to think fast. They were running a flourishing business called Lug that sold fun travel bags and accessories and had a growing legion of fans, which included Oprah.