Analysis: Why Donald Trump is fighting Republicans over his name

While Donald Trump has long championed himself as a master real estate tycoon, talk to anyone familiar with how he built his fortune and they will tell you that the key to his success wasn’t buying buildings. It was in agreeing to license his name — literally — to a variety of buildings, reality TV shows and other ventures that wanted to benefit from being associated with a brand that, for many Americans, exuded over-the-top opulence.While Donald Trump has long championed himself as a master real estate tycoon, talk to anyone familiar with how he built his fortune and they will tell you that the key to his success wasn’t buying buildings. It was in agreeing to license his name — literally — to a variety of buildings, reality TV shows and other ventures that wanted to benefit from being associated with a brand that, for many Americans, exuded over-the-top opulence.