With tradition and new tech, these Japanese designers are crafting more sustainably made clothing

In Japan, the term “mottainai” — loosely translated to “what a waste” — has deep roots. Originating from a Buddhist belief that every object has intrinsic value and should be utilized for its full life cycle, the credo has been threaded throughout national culture for centuries.In Japan, the term “mottainai” — loosely translated to “what a waste” — has deep roots. Originating from a Buddhist belief that every object has intrinsic value and should be utilized for its full life cycle, the credo has been threaded throughout national culture for centuries.